Gyproc Multipurpose Gypsum Plaster

The Brief

Gyproc aimed to unveil its groundbreaking RhinoLite Multipurpose Gypsum Plaster, boasting its best formula yet ensuring superior coverage and smoother finishes.

With a focus on outperforming traditional alternatives on the market, the primary objective was to generate awareness and engagement among contractors, applicators, and buyers.

The Goal

To create a buzz both internally and externally. Deliver creative post artwork and simple, compelling copy for social media, the Gyproc website and article images, emphasising the key feature of the enhanced formula – higher coverage.

The Solution

We executed a comprehensive strategy:

• Crafted simple yet engaging digital content and visuals, emphasising the product’s key features.
• Launched an internal campaign, educating Gyproc staff about RhinoLite Multipurpose and it being strategically featured on the company’s first-ever South African billboard.
• Directed all communication on social media to a dedicated product page, creating a centralised resource for potential customers.
• Designed eye-catching mirror stickers, posters, and Coca-Cola tags for internal staff, serving as constant visual reminders to further product awareness.
• Firmly established RhinoLite Multipurpose as the go-to industry standard for experts in the industry.